We have already discussed online identities, but here’s why they are so important professionally. As the days of posting a CV and cover letter are fading into the background, coming to the forefront are the new days of employers using your online identity to judge your employability.
How do we make our persona authentic?
Your professional online persona needs to be multifaceted and should not stand in the way of promotion. Anyone who views this profile should get the impression you want to put across (Queens University, n.d).
You mustn’t lie or make claims you can’t evidence, our virtual impression management is limited because the public aspect of the professional profile means any deceptions will be detected. LinkedIn is perfect for preventing that. (Landers and Schmidt, 2016).
Don’t forget the Implied!
You need to look further than just your social media: Facebook, Twitter, LinkedIn… what do you imply from your online presence? The way you interact on the internet and your name alone can be detrimental or beneficial for you persona. Indirect tactics can enhance your image by managing information about the people and events with which you are associated with (Paliszkiewicz and Madra-sawicka, n.d).
Justine Sacco made a joke on social media which was branded as racist, and in the time it took her to catch a flight, her career had been ruined. (Ronson, 2015)
What does Blogging imply?
Blogging is more than just a hobby, if done to a professional standard it can add to your professional persona. Maintaining a blog suggests dedication and motivation, it shows creativity (The Employable, 2014). The skills you show from maintaining a blog allows you to be in the loop, have a passion for the subject and even start to develop relationships with other companies or online presences.
If you have previously worked and your name is used in online customer feedback, that can be traced straight to your online identity and employers will include that under your professional persona. Bad customer reviews could be used as evidence as bad employability.
As the title of this blog suggests, when searching your name you want the listings to be positive, professional and consistent. That includes moderating your social media accounts, but also anything on the internet under your name. Anytime your professional name is used on the internet- it is the opportunity to be found. You can help keep your professional identity through sites like LinkedIn, and remember like the Sacco case, once its online it never comes off!
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BBC, Job Hunting: How to promote yourself online, 2013 Available at http://www.bbc.co.uk/news/business-25217962
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J.Paliszkiewicz, M.Madra-sawicka, Impression Management in Social Media: The Example of LinkedIn, n.d Availabe at http://www.fm-kp.si/zalozba/ISSN/1854-4231/11_203-212.pdf
J.Ronson, How One Stupid Tweet Blew Up Justine Sacco’s Life, 2015 Available at https://www.nytimes.com/2015/02/15/magazine/how-one-stupid-tweet-ruined-justine-saccos-life.html?_r=1
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T. Rayner, Philosophy For Change, 2013, Available at https://philosophyforchange.wordpress.com/2013/02/20/be-human-heidegger-and-online-authenticity/
The Employable, How Blogging Can Help You Get a Job, 2014 Available at http://www.theemployable.com/index.php/2014/10/28/blogging-can-help-get-job/
Queens University of Charlotte, n.d, https://philosophyforchange.wordpress.com/2013/02/20/be-human-heidegger-and-online-authenticity/